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WellBiz Brands, Inc. Announces Acquisition of Amazing Lash Studio Franchise Brand

By Business Wire
Thursday September 13, 2018

Englewood, Colo. (September 13, 2018) – WellBiz Brands, Inc., a franchise portfolio company operating three distinct health and wellness brands – Elements Massage®, Fitness Together® and FIT36® – announces it has acquired the Amazing Lash® Studio franchise brand.


Amazing Lash Studio, the leading provider of affordable eyelash extensions, was founded in 2010 and operates over 200 franchise locations in 33 states. Amazing Lash Studios are retail salons that apply semi-permanent eyelash extensions with a proprietary, patented process to the client’s own lashes, replicating the curve and size of natural lashes. Entrepreneur Magazine ranked Amazing Lash Studio #5 on their 2018 Top New Franchises list. The brand was also #260 on the Inc. list of America’s 500 Fastest Growing companies.  


“I am excited to welcome the Amazing Lash Studio brand, franchise owners and support team to the WellBiz Brands portfolio of companies,” said WellBiz Brands Executive Chairman Joe Luongo. “The addition of the nation’s leading eyelash extensions franchise brand is a natural expansion to the health and wellness businesses we already operate.”


Amazing Lash Studio, based in Scottsdale, Arizona, will be led by Chief Executive Officer Heather Elrod. Elrod joined Amazing Lash Studio as Chief Operations Officer in June 2016 and brings 25 years of beauty and franchise experience to the WellBiz Brands’ leadership team. Elrod states, “I’m thrilled for Amazing Lash Studio to be joining the WellBiz Brands’ portfolio. By doing so, we will be able to build on our extremely strong foundation and continue to accelerate studio growth, product innovation and franchisee support so Amazing Lash Studio remains the category leader in the eyelash extensions and retail beauty industries.”


WellBiz Brands, a leader in the health and wellness industry, was recently included on the Inc. 5000 list. The acquisition of Amazing Lash Studio strengthens WellBiz Brands position by adding beauty to their growing health and wellness portfolio. With its robust shared services platform and infrastructure, WellBiz Brands is uniquely qualified to serve the growing needs of the health-conscious consumer and will continue to pursue investments that leverage this strength. To support on-going growth, the company has significantly invested in its leadership, creating a management team with experience from many diverse and respected consumer companies.


Piper Jaffray served as financial advisor to WellBiz Brands on the transaction. As part of the acquisition, Golub Capital provided WellBiz Brands financing through a new credit facility to fund both this transaction and future growth.


About WellBiz Brands, Inc.

WellBiz Brands, Inc. is the manager of four health, wellness and beauty franchise brands: Amazing Lash Studio®, Elements Massage®, FIT36® and Fitness Together®. Headquartered in Englewood, Colorado, WellBiz Brands, has over 600 combined U.S. locations across the four brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand - from franchise owners to clients - to lead healthy, balanced lives. All four brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a fresh focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit


About Amazing Lash Studio®

Amazing Lash Studio was founded in 2010 with a vision to be the leading provider of affordable eyelash extensions. Amazing Lash Studios are retail salons that apply semi-permanent eyelash extensions with a proprietary, patented process to the client’s own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2013, and to date has over 200 open studios in 33 states and 714 Regional Developer Units awarded. They recently earned the rank of #5 on Entrepreneur Magazine’s Top New Franchises for 2018 and were ranked #260 on the Inc 500 List. To learn more about Amazing Lash Studio® and franchise ownership opportunities, visit



Andrea Kalmanovitz                                                                                                                           

Decibel Blue on Behalf of WellBiz Brands 

(480) 894-2583

[email protected]