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Amazing Lash Studio Opens in Waco

Friday October 12, 2018
Amazing Lash Franchise owners posing in front of lash logo

Waco, Texas (October 5, 2018)Amazing Lash Studio, the nation’s largest and fastest growing eyelash extension franchise beauty brand, opened a new studio in Waco on October 8. The studio is independently owned and operated by Brandon Ellis and Nicole Baum, the husband and wife team who currently operate the Amazing Lash Studio at Indian Springs in The Woodlands, Texas which is the top-performing location in the entire Houston region.


Ellis shares that he was initially introduced to the brand through his media company, where he managed direct mail advertising campaigns for Amazing Lash Studio locations in Houston, Austin and Dallas. When his wife, Nicole, expressed interest in owning her own business, they knew Amazing Lash Studio was a fast-growing franchise with a first-to-market concept. After building a relationship with several Amazing Lash Studio area developers through Ellis’ media company over the last eight years, it was an easy decision for the pair to get more involved with the brand at the ownership level.


Ellis and Baum opened their first location at Indian Springs in The Woodlands in the Houston area in April 2016, and saw immediate success. The Woodlands location quickly rose to become the fastest growing and top-performing studios in the area.


“Our guests and members continue to support us, and create the lash buzz organically with their friends and family because it makes them feel confident and beautiful,” said Ellis. “Innovation, proprietary applications, patented styles, excellent franchisor support and an incredible team of people is what makes Amazing Lash Studio so special.”


With success in The Woodlands, Ellis and Baum set their sights on Waco.


“There was an opportunity for us to bring the brand to Waco, and we jumped on it,” said Ellis. “With the popularity of Magnolia Brands and all of the excitement around Fixer Upper, we knew the timing couldn’t be better. There’s an incredible cultural phenomenon happening here, and we can’t wait to be part of it.”


To celebrate, the studio is planning to host a formal community grand opening event and ribbon cutting with the Greater Waco Chamber of Commerce in early December.


Amazing Lash Studio provides clients semi-permanent eyelash extensions in private lash application suites. Amazing Lash Studio has a patented application process that enables a highly trained staff of licensed estheticians and cosmetologists to complete the service in a fraction of the time required at traditional outlets.


Amazing Lash Studio – Waco is located in the Central Texas Marketplace at 2488 West Loop 340, Suite #A30, Waco, Texas 76711. The studio is open Monday through Friday 9 a.m. to 8 p.m., Saturday 9 a.m. to 7 p.m., and Sunday 10 a.m. to 6 p.m. For more information please call (254) 777-LASH (5274) or visit


About Amazing Lash Studio

Amazing Lash Studio was founded in 2010 with a vision to be the leading provider of eyelash extensions. Amazing Lash Studios apply semi-permanent eyelash extensions with a proprietary, patented process to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2013 and to date has over 200 open studios in 33 states and 714 Regional Developer Units awarded. In 2018, Amazing Lash Studio earned the rank of #5 on Entrepreneur Magazine’s Top New Franchises, #327 in the Franchise Times Top Franchisors list and #260 on the Inc. 500 in its inaugural year. For additional information, visit



Media Contact:

Andrea Kalmanovitz

Decibel Blue

[email protected]