Amazing Lash Studio Success Attracts Seasoned Regional Developers

By Tucson Daily Star
Tuesday April 24, 2018
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How does an Army veteran go from selling pantyhose from the basement of

his home in Wisconsin to becoming a franchise savant? It is a long and

crazy road that Amazing Lash Studio regional developer and franchisee

Dennis Conklin has been on, and he wouldn’t change it for the world.

Born and raised in Wisconsin, after high school Dennis went into the

Army and did his tour of duty in Germany. While stationed there he met

and married his wife, Rosemarie. They had three kids, Gabi, Dennis Jr.

and Danielle. Upon leaving the Army and with a family to support, Dennis

began looking for sales opportunities and started Sheer Delight,

a pantyhose company. “Here I am, this macho military man peddling

pantyhose – but could I sell,” said Dennis. It started out from the

basement of his home in Greenfield, Wisconsin, and later moved to a

warehouse, which Rosemarie oversaw as the business grew – and grew.

“Pantyhose were a staple to women in the '70s, but as style and fashion

changed, pantyhose were not an everyday item for women,” said Dennis.

Always looking for opportunities and looking to get out of the cold,

Dennis moved his family to Arizona and next ventured into the skin care

business with Forever Young products, selling massage creams and

lotions. For the next 15 years he had much success in building his

business until franchise fate intervened.

In 2005, Rosemarie came home after a massage at Massage Envy and told

Dennis about the new and first-to-market member-based concept.

Intrigued, he began his due diligence and looked to sell his Forever

Living products in the clinics. After an initial meeting at Massage

Envy corporate, his creams and lotions weren’t in the clinics, but his

confidence in the brand was. He bought regional developer and franchisee

rights to San Diego without ever stepping foot into a Massage Envy.

“This was such a unique business model, and I knew I wanted to be part

of it from the start.” As the business grew at epic speed, in 2007

Dennis reached out to his youngest daughter, Dani, to come on board. “I

was 20 years in the corporate world and was currently the district

manager for Young’s Columbia in Seattle when I got the call from my dad

to operate the clinic in Carlsbad,” said Dani. “I was excited about the

brand and working with my father.”

After successfully building the Massage Envy brand in San Diego, in 2010

the father-daughter team signed on to become the regional developers and

franchisees for European Wax Center (EWC).

With the franchise market providing several solid opportunities, in 2012

Dennis signed on to become the regional developer of The Joint…the

chiropractic place in San Diego and Orange County. “This was being

operated by the original Massage Envy team, who I was very confident

in,” said Dennis. He grew the brand until an opportunity to sell it back

to the franchisor was offered, and he took it. “It remains a solid

business model, but I wanted to focus on my Massage Envy clinics and our

EWC growth.”

In 2014, they sold their regional developer rights to the European Wax

Center concept but continued to own and operate three centers. This

dynamic duo found their next brand-building opportunity, Amazing Lash

Studio. “My dad asked me to fly to Houston to meet with Edward Le,

co-founder and CEO of Amazing Lash Studio, and as I had been hooked on

lash extensions since 2006, I was really excited about the concept,”

says Dani. “It was a fabulous meeting, and I returned to San Diego,

shared my excitement with my dad and we were all in. It has been nothing

but amazing since the get-go.”

Their efforts have not gone unnoticed in any of the four brands with

accolades including 2 Million Dollar Club and strongest sales closing at

Massage Envy and Brand Ambassador at Amazing Lash Studio

They sold their regional developer rights to Massage Envy last year. “It

was time to focus and grow our new concepts, as it really takes 150% in

the beginning,” says Dennis.

What does this franchise duo see in their future? “My dad most likely

will retire in three years when he turns 80 and go full-time into

driving my mom crazy,” says Dani with a grin. “I will continue to build

the businesses I have and work with all these great franchisees while

looking for unique brands, and of course have fun doing it!”

 

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