Amazing Lash Studio Success Attracts Seasoned Regional Developers
How does an Army veteran go from selling pantyhose from the basement of
his home in Wisconsin to becoming a franchise savant? It is a long and
crazy road that Amazing Lash Studio regional developer and franchisee
Dennis Conklin has been on, and he wouldn’t change it for the world.
Born and raised in Wisconsin, after high school Dennis went into the
Army and did his tour of duty in Germany. While stationed there he met
and married his wife, Rosemarie. They had three kids, Gabi, Dennis Jr.
and Danielle. Upon leaving the Army and with a family to support, Dennis
began looking for sales opportunities and started Sheer Delight,
a pantyhose company. “Here I am, this macho military man peddling
pantyhose – but could I sell,” said Dennis. It started out from the
basement of his home in Greenfield, Wisconsin, and later moved to a
warehouse, which Rosemarie oversaw as the business grew – and grew.
“Pantyhose were a staple to women in the '70s, but as style and fashion
changed, pantyhose were not an everyday item for women,” said Dennis.
Always looking for opportunities and looking to get out of the cold,
Dennis moved his family to Arizona and next ventured into the skin care
business with Forever Young products, selling massage creams and
lotions. For the next 15 years he had much success in building his
business until franchise fate intervened.
In 2005, Rosemarie came home after a massage at Massage Envy and told
Dennis about the new and first-to-market member-based concept.
Intrigued, he began his due diligence and looked to sell his Forever
Living products in the clinics. After an initial meeting at Massage
Envy corporate, his creams and lotions weren’t in the clinics, but his
confidence in the brand was. He bought regional developer and franchisee
rights to San Diego without ever stepping foot into a Massage Envy.
“This was such a unique business model, and I knew I wanted to be part
of it from the start.” As the business grew at epic speed, in 2007
Dennis reached out to his youngest daughter, Dani, to come on board. “I
was 20 years in the corporate world and was currently the district
manager for Young’s Columbia in Seattle when I got the call from my dad
to operate the clinic in Carlsbad,” said Dani. “I was excited about the
brand and working with my father.”
After successfully building the Massage Envy brand in San Diego, in 2010
the father-daughter team signed on to become the regional developers and
franchisees for European Wax Center (EWC).
With the franchise market providing several solid opportunities, in 2012
Dennis signed on to become the regional developer of The Joint…the
chiropractic place in San Diego and Orange County. “This was being
operated by the original Massage Envy team, who I was very confident
in,” said Dennis. He grew the brand until an opportunity to sell it back
to the franchisor was offered, and he took it. “It remains a solid
business model, but I wanted to focus on my Massage Envy clinics and our
In 2014, they sold their regional developer rights to the European Wax
Center concept but continued to own and operate three centers. This
dynamic duo found their next brand-building opportunity, Amazing Lash
Studio. “My dad asked me to fly to Houston to meet with Edward Le,
co-founder and CEO of Amazing Lash Studio, and as I had been hooked on
lash extensions since 2006, I was really excited about the concept,”
says Dani. “It was a fabulous meeting, and I returned to San Diego,
shared my excitement with my dad and we were all in. It has been nothing
but amazing since the get-go.”
Their efforts have not gone unnoticed in any of the four brands with
accolades including 2 Million Dollar Club and strongest sales closing at
Massage Envy and Brand Ambassador at Amazing Lash Studio
They sold their regional developer rights to Massage Envy last year. “It
was time to focus and grow our new concepts, as it really takes 150% in
the beginning,” says Dennis.
What does this franchise duo see in their future? “My dad most likely
will retire in three years when he turns 80 and go full-time into
driving my mom crazy,” says Dani with a grin. “I will continue to build
the businesses I have and work with all these great franchisees while
looking for unique brands, and of course have fun doing it!”