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Amazing Lash Studio® Secures up to $20 Million in Franchisee Financing through ApplePie Capital to Expand Their Franchise Growth

Friday June 07, 2019

SCOTTSDALE, Ariz. June 7, 2019 –  Amazing Lash Studio®, the nation’s largest and fastest growing eyelash extension franchise beauty brand, announced today a partnership with ApplePie Capital to offer new and existing franchisees access to up to $20 million in debt capital to help drive continued expansion across the U.S.

Amazing Lash Studio is the category leader in the eyelash extension space and has been rapidly growing since it started franchising in 2013. Today, the beauty brand has nearly 220 studios across the U.S. and is supported by WellBiz Brands, Inc., the nation’s premier franchisor of wellness, fitness and beauty brands. WellBiz Brands, Inc. provides support to more than 600 locations and helps serve the needs of the health and beauty conscious consumer through its experienced based brands, Amazing Lash Studio®, Elements Massage® and Fitness Together®.

“We selected ApplePie Capital because they provided our brand with a dedicated lending program that addresses the brand’s franchisees’ financial needs. Their decision to allocate $20 million to Amazing Lash Studio franchisees will help the brand achieve its expansion efforts in key target markets. This strategic move will help to fuel the growth of new and existing franchisees,” said Amazing Lash Studio CEO Heather Elrod.

"ApplePie Capital is thrilled to add Amazing Lash Studio to the brands we serve," said Denise Thomas, CEO and co-founder of ApplePie. “ApplePie offers financing options that address the full spectrum of franchisee needs, and our proprietary growth products are specifically designed for franchisees with strong brands like Amazing Lash Studio. We look forward to supporting their long-term growth."

About Amazing Lash Studio

Founded in 2010, Amazing Lash Studios apply semi-permanent eyelash extensions with a proprietary, patented process to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2013 and to date has approximately 220 independently-owned and operated studios in 23 states. The brand landed #4 in the 2019 Franchise Times Fast & Serious, #71 on Entrepreneur’s Fastest-Growing Franchises ranking, and #344 on Entrepreneur’s 2019 Franchise 500® list. To learn more, visit

About ApplePie Capital

ApplePie Capital is an innovative financial solutions provider dedicated to franchising. ApplePie provides a wealth of financial choices for franchise entrepreneurs at every stage of their development, with a diverse and growing network of capital providers and financing solutions, including growth capital, SBA and conventional loans, and equipment financing. ApplePie's franchise finance experts are focused on matching clients with the right option at the right time, maximizing their efficiency and reducing the headaches of working separately across individual lenders. For more information, visit